The language of style is French, and the main fashion magazines like Vogue, found in 1892, and later Elle, based in 1945 has set the standard for women’s style reviews, publicity, and marketing. The dates of the Paris fashion week, London and Milan fashion weeks are still determined by using the French Fashion Federation. Also, it is not possible to have a look at style tendencies without highlighting the leading names in dress layout from every era.

1900 to 1920

  • From the humble beginnings of the ‘walking suit’ during the late 1890s, women’s apparel designs strove in tandem with their fight for independence, to be extra practical, feminine and free-form.
  • This became the Belle Epoch or Beautiful Era when the sector at large turned into peace.
  • In this era, creativity flourished in artwork and design.
  • With London sometimes raising its head above the parapet, it changed into absolutely a sport of tennis among New York and Paris.

1920 to 1940

  • There was a huge impact on women’s style by the First and Second World war.
  • During the First World warfare, girls labored in factories, drove ambulances, tended the wounded in area hospitals, and using necessity, rearranged their wardrobes to suit the circumstances.
  • Skirts become even shorter, hair was both tied up or cropped, and style designers had been out during this hard time.
  • Tailored suits with gentle waists and easy movement became the norm and more and more demanded by girls.
  • The first sportswear and genuinely feminine swimwear started to seem after 1918.
  • New American artificial materials including rayon and later nylon, were quite popular during this time.
  • But younger people like Coco Chanel and Madame Vionnet noticed a distinct gain to the idea of mass production.
  • This was the opportunity where all ladies, regardless of income started to be glamorous and fashionable.


  • As within the First World battle girls tied up their hair, however, now it was high fashion.
  • Top Hollywood stars like Veronica Lake requested to exchange her famous locks for the new ‘Victory Roll‘.
  • Turbans arrived from South America and inside of the UK and America.
  • Magazines were filled with suggested styles for women.

1945 to 1970

  • However, the fashion world turned and started to find inspiration.
  • It was the Age of Pop.
  • The amazing John Stephen with their informal ‘ throw it together’ patterns and unfashionable subculture appealed the new adolescent’s motion.
  • The 1960’s in London was all about being ‘Retro’, and there was a huge interest in the younger generation in militaria.
  • Pop fashion was born and the retro theme culminated in popular music.
  • Hippie outfits like the chokers, headbands, scarves, and jewelry made of wood, stones, feathers, and beads became a trend.

People are filled with different ideas. KISSCROSS has it all. Come and find the attire of your choice.